What We Did: Interviewed jewelry manufacturers and wholesalers, observed WhatsApp-based order workflows, and created empathy maps to capture user pain points
Results: Found key issues like lost customizations, poor tracking, and chaotic communication. Wholesalers wanted a simpler, more reliable ordering system.
What We Did: Created user personas, a problem statement, and journey maps to pinpoint process breakdowns.
Results:Clarified manufacturers’ need for organization and wholesalers’ need for ease. Highlighted key moments where errors or delays occurred.
What We Did: Collaborated with stakeholders to define features and sketch ideas for a centralized catalog, customization flow, and real-time tracking.
Results: Finalized a user-friendly app for wholesalers to browse, customize, and track orders. Key features: design filters, guided customization, order summaries, and auto-notifications.
High Fidelity Prototype is attached here.
What We Did: Ran usability tests with manufacturers and wholesalers to gather feedback on the prototype.
Results: Users found the catalog and customization flow simple and efficient. Minor issues like unclear labels were fixed. Most users completed tasks successfully on their first try.